Innovid taps marketing veteran Kirschner to lead European charge

Independent TV advertising and analytics platform vendor Innovid has announced the appointment of Wolfgang Kirschner (pictured) to lead its European expansion efforts. Based out of Munich, Kirschner will specifically head up expansion across Germany, Austria and Switzerland and focus on building the company’s regional teams. Innovid claims to be the only independent advertising and analytics […]

Roku and Innovid expand analytics partnership

Roku has announced the expansion of its partnership with Innovid to produce a new analytics solution. The companies have been partnered for several years, with Innovid’s ad tech being a part of Roku’s ad framework since 2015. A statement from the company said that the new solution is designed to measure and understand daily demographic […]

Channel 4 launches ‘Dynamic TV’ ad targeting

UK broadcaster Channel 4 has launched Dynamic TV, a data-driven video-on-demand advertising initiative that enables different ads to be served to viewers. The ad system will use first-party data from Channel 4’s more than 18 million registered viewers, delivering bespoke ads based on location, weather, time of day, date and demographics. These ads can be […]