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Innovid launches new measurement solution for converged TV
Online adtech company Innovid has announced the launch of its measurement platform for converged TV….
Vendors
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CTV overtakes mobile for global video impressions
CTV has overtaken mobile as the platform with the greatest share of global video impressions….
Vendors
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Innovid announces US$160 million TVSquared acquisition
CTV ad delivery and measurement platform Innovid has announced the acquisition of TVSquared for US$160…
Vendors
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Innovid taps marketing veteran Kirschner to lead European charge
Independent TV advertising and analytics platform vendor Innovid has announced the appointment of Wolfgang Kirschner…
Vendors
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Roku and Innovid expand analytics partnership
Roku has announced the expansion of its partnership with Innovid to produce a new analytics…
News
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Channel 4 launches ‘Dynamic TV’ ad targeting
UK broadcaster Channel 4 has launched Dynamic TV, a data-driven video-on-demand advertising initiative that enables…