The PSB said that coverage for the final reached an audience peak of 12.8 million viewers. This means that it was the most watched TV moment of the year on any channel.
The final was also the biggest audience for a rugby match since the 2007 Rugby World Cup Final, which also happened to see South Africa defeat England.
The match, which kicked off at 9am on November 2 in Yokohama, Japan, saw a 79% audience share.
The average audience across the broadcast was 8.9 million, or a 67% audience share.
The Rugby World Cup Final overtakes the FIFA Women’s World Cup semi-final as the most viewed TV show, indicating sport’s supremacy on live TV.
According to the BBC, the broadcast in July reached a peak audience of 11.7 million viewers, equivalent to 50.8% of the available audience. It became the most viewed women’s football match ever on UK TV.
That latter record was broken four times during the tournament this past Summer. England’s opening 2-1 victory against Scotland attracted 6.1 million, while the 3-0 defeats of Cameroon and Norway on June 23 and June 27 drew 6.9 million and 7.6 million viewers respectively.
ICYMI: Sky adds users in UK as aggregation strategy begins to bear fruit digitaltveurope.com/2020/10/30/sky… https://t.co/Vly3BgpsU5
30 October 2020 @ 21:00:01 UTC
ICYMI: Return to pre-pandemic revenues could take two years, warns BT digitaltveurope.com/2020/10/30/ret… https://t.co/4aI0iVGBoR
30 October 2020 @ 20:00:01 UTC
Freeview Play introduces Accessible TV Guide digitaltveurope.com/2020/10/30/fre… https://t.co/SIzZf1W1mu
30 October 2020 @ 18:30:00 UTC