The deal will see the streamer utilise DICE, Konnect’s digital marketplace platform for media and entertainment content, to source and licence a range of kid’s shows for screening across its markets in Asia.
iflix is a free and subscription video on demand service focused on emerging markets and based in Kuala Lumpur. Since launching in 2014, the service has amassed more than 25 million subscribers and has poached top-ranking execs from Disney, Sky and Netflix.
Craig Galvin, iflix global head of content, said: “We are eager to explore and support innovative models of content acquisition that allow us to deliver fresh and engaging entertainment content to our customers. We are looking forward to building on the relationship with Konnect Digital, leveraging the capabilities of its DICE platform, as a complementary service in our acquisition strategy.”
Konnect Digital CEO, Sid Khemka said: “We are delighted that iflix – one of Asia’s leading and fastest growing OTT platforms – has selected Konnect’s DICE platform to access, secure and air a range of exciting, learning based Kid’s content.
“As a single global platform for content supply, DICE is a simple and cost-effective way to serve audiences with high quality content of every media & entertainment genre while streamlining acquisition process for entertainment platforms that would normally take significant time and resources.”
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