The player currently supports over 8,000 devices, and ZEE5 believes it is best suited to serve its global audience of over 76 million users.
In 2019, ZEE5 has launched 25 original shows, with commitments to launching over 72 by March 2020. Some of these include Kaafir, Rejctx, Barot House and Jamai 2.0.
The streaming service is available on Android, iOS, Samsung Smart TV, Android TV, Apple TV and Fire TV.
Tarun Katial, CEO, ZEE5 India said: “We are thrilled to partner with Kaltura to implement their flagship Cloud TV offering on our platform. This is one of the important partnerships in establishing ZEE5 as India’s fastest growing ConTech brand, as it will allow us to scale up and bring more people to sample and watch content across 12 languages.
“The Kaltura TV Player will better enable us to stay ahead of the quickly changing market with the rapid proliferation of devices, across various network connections, and growing consumer demand.
“With this partnership, we want to reinstate our commitment to democratise ZEE5’s 100,000+ hours of content by making it accessible for consumer viewing anytime, anywhere.”
Ron Yekutiel, Kaltura co-founder, chairman and CEO added: “We are proud to see our market-leading video player sit at the heart of the ZEE5 streaming service. “Cloud TV services are quickly becoming the norm. Everyone enjoys a fun experience with lots of cool features and possibilities, but at the core of it all, users want to click play and watch their content – Kaltura allows our customers to be confident that their users can do just that; with our fast-loading, advanced player, all users enjoy the optimal viewing experience on any device.”
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