ZEE5


ZEE5 taps XroadMedia for personalisation

Indian streamer ZEE5 has tapped search and recommendation specialist XroadMedia to enhance personalisation of its video-on-demand offerings and social media services. ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide content discovery, recommendations and personalization to its users. XroadMedia’s technology will also be deployed to scale up HiPi, ZEE5’s new short-form-video platform. Since HiPi’s […]

ZEE5 launches on Roku

Indian streamer ZEE5 has launched on Roku.  Available in over 190 countries and offering over 100,000 hours ov Indian video entertainment, the app is now available to Roku’s 36.9 million active monthly users. The app is now available on Roku TV and Roku streaming devices, adding to a roster that already includes Samsung Smart TV, […]

ZEE5 opens up on Bangladeshi expansion

Asian streamer ZEE5 has unveiled its plans for its Bangladesh expansion.  At the focus will be original content, with the launch of ZEE5’s first Bangladeshi originals to be released in 2020. Both – romantic film Jodi… Kintu… Tobuo and crime series Contract – will be produced with local production house Asiatic’s Good Company with a […]

ZEE5 names DMS as Middle East rep

OTT TV platform ZEE5 has appointed DMS – the digital arm of Choueiri Group – as its exclusive media representative for the Middle East market. ZEE5’s content caters to the South Asian diaspora in the Middle East and also to Bollywood fans among the local population. The platform says it offers over 100,000 hours of […]

ZEE5 bolsters product and tech teams with key appointments

Indian VOD platform ZEE5 Global has strengthened its product and tech teams. The appointments come as the company says it is looking to “aggressively scale up operations across international markets.” The company currently serves over 76 million users globally. Rahul Vaz (pictured right) has been hired to head up the product team while Vinay Patodia […]

ZEE5 partners with Kaltura for new player

Indian streamer ZEE5 has announced a deal with video tech provider Kaltura for the deployment of the Kaltura TV Platform Player.  The player currently supports over 8,000 devices, and ZEE5 believes it is best suited to serve its global audience of over 76 million users.  In 2019, ZEE5 has launched 25 original shows, with commitments […]

Indian OTT TV groups join forces to co-create originals and take on rivals

Operators of two Indian OTT TV services have combined forces to co-create original content and compete more effectively with the likes of Netflix and other rival services in the market. Streaming service ALTBalaji and ZEE5 have teamed up to co-produce 60 originals that will be aired across both platforms. The Hindi-language titles will be available […]