ZEE5 taps XroadMedia for personalisation
Indian streamer ZEE5 has tapped search and recommendation specialist XroadMedia to enhance personalisation of its video-on-demand offerings and social media services. ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide content discovery, recommendations and personalization to its users. XroadMedia’s technology will also be deployed to scale up HiPi, ZEE5’s new short-form-video platform. Since HiPi’s […]