US video rental service Redbox has selected You.i TV to develop a new Redbox On Demand service for Roku.
Redbox operates a subscription-free streaming service that offers a wide range of movie and TV titles.
This new app will be the first developed for Roku using the React Native development framework. The company promises that this will deliver better viewing experiences by offering “a more compelling user experience and more consistency across platforms”.
It also promises that the combination of React Native’s open source, JavaScript application framework and the You.i TV SDK will result in “faster time to market” and “more efficient development”.
Lowell Bike, director of Product Management at Redbox said: “With Redbox On Demand, we want to make our great content available to as many viewers as possible on as many devices as possible,” said. “You.i TV’s technology makes it easier for Redbox to innovate. It enables us to provide the same great user experience from mobile to living room, regardless of where our viewers are watching, without the constraints of native development for every device.”
Andrew Emmons, chief technology officer at You.i TV added: “As it has done so often throughout its history, Redbox is using product innovation to drive business results. Its first-ever use of React Native to power apps on Roku and countless other devices will help it create improved experiences that can reduce investment costs and drive viewership.”
