Following what the pair described as a successful proof of concept last year, Sky Media has agreed a long-term partnership with TV data activation software outfit TVbeat to streamline all TV ad data.
TVbeat said that the agreement will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution.
As part of the agreement, Sky and Tvbeat will continue to introduce new cross-TV ad innovations that it said would benefit both media partners and media agencies over the course of the next 12 months.
“TVbeat has impressed us with its capabilities and TV-centric expertise In a more complex environment, TVbeat will help us more efficiently manage our cross-platform ad inventory, enhance our forecasting, planning & operational processes, and maximize yield,” said Martin Leach, Director of Operations at Sky Media, “
“Our Software Suite has been built to remove the technical and operational barriers in planning, execution and measurement that have been restricting TV broadcast media companies from evolving their cross-TV ad marketplace and we’re excited to deepen such insights with planning and forecasting methods with the Sky Media team,” said Robert Farazin, CEO & founder of TVbeat, “
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