Sky Media

Sky Media and The Trade Desk announce programmatic partnership

Sky’s advertising sales arm Sky Media has announced a partnership with ad tech firm The Trade Desk. The Trade Desk said that advertisers will be able to access Sky Media’s BVOD content using the vendor’s tech platform. This will enable brands to reach audiences across Sky’s entire portfolio including Sky Sports, Movies, Entertainment and OTT […]

TVbeat appointed ‘System of Note’ for Sky Media to verify reporting metrics

Sky’s ad sales business Sky Media has expanded its partnership with TV inventory and yield management firm TVbeat. The announcement sees TVbeat appointed as Sky Media’s ‘System of Note’, with the company tasked with ingesting, processing and harmonising data from various sources including household viewership data from set-top boxes and advertising data from the likes […]

Sky to market Watch4 in Germany

Sky’s advertising business Sky Media will exclusively market AVOD Watch4 in Germany.  Under this deal, Sky Media will provide direct sales service and programmatic advertising. This deal serves as something of an extension of the one previously agreed with Sky in the UK, where Sky already handles the ad sales for Watch4. The free-to-view platform […]

Sky Media launches Sky Analytics

Sky Media, the advertising sales arm of Sky, has announced the launch of Sky Analytics.  Aimed at advertisers and media agencies, Sky Media says that the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform TV advertising. Specifically, the portal will allow advertisers and agencies […]

Sky Media taps TVbeat for ad data

Following what the pair described as a successful proof of concept last year, Sky Media has agreed a long-term partnership with TV data activation software outfit TVbeat to streamline all TV ad data. TVbeat said that the agreement will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and […]

Sky teams with Fitbit for short-form funded first

Sky has teamed up with connected health consumer technology outfit Fitbit to create a second series of short-form branded content video-on-demand series Fit in 5, the first time Sky has worked with a partner to create a short-form ‘funded content’ series. The concept of Fit in 5 series is to get people fit in only […]

Sky Media launches second phase of programmatic rollout

Sky Media, the Sky pay TV group’s advertising sales arm, has launched the second phase of its move into programmatic selling of commercial space. Sky Media launched a pilot programmatic programme earlier this year in partnership with Omnicom. The second phase of the project will see the pay TV outfit’s programmatic platform, Sky AVx – […]