FIFA taps Sky Media as ad sales house for FIFA+

FIFA has appointed Sky Media, the advertising sales house of pay TV operator Sky, as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK, and Ireland.  

This representation agreement comes ahead of the FIFA Women’s World Cup 2023, where online platform FIFA+ will provide a range of exciting content, including live streams, full match replays, highlight cut downs and match previews, with content varying between territories with different rights agreements.

FIFA+ has been expanding globally across connected TV apps and FAST channels. The collaboration with Sky Media represents a strategic move to continue to provide brands with attractive audiences and impactful inventory that further monetizes FIFA+ content in key territories, FIFA said.

During the FIFA World Cup Qatar 2022, FIFA+ generated 190 million views on match recaps, while a livestream in Brazil attracted over 40 million unique visitors and set new world records.

Romy Gai, FIFA’s chief business officer, said: “We are thrilled to have Sky Media as our official ad sales representatives for FIFA+ in Europe, the UK, and Ireland. Sky Media’s expertise and leading capabilities in advertising sales will maximize the commercial success of FIFA+ content enabling us to create new commercial opportunities.

“This collaboration comes at an exciting time as we prepare to showcase the FIFA Women’s World Cup 2023, and we are confident that together we will deliver an outstanding digital experience for football fans.”

Brett Aumuller, managing director of Sky Media said: “It’s great to be collaborating with FIFA as they move into the Connected TV and FAST channels space. We already provide a wide-ranging football offering to advertisers, and adding FIFA+ will make it an even simpler and more compelling proposition for brands.”