TVbeat appointed ‘System of Note’ for Sky Media to verify reporting metrics

Sky’s ad sales business Sky Media has expanded its partnership with TV inventory and yield management firm TVbeat. The announcement sees TVbeat appointed as Sky Media’s ‘System of Note’, with the company tasked with ingesting, processing and harmonising data from various sources including household viewership data from set-top boxes and advertising data from the likes […]

Canal+ taps TVbeat for data insights

Data activation software company TVbeat has been selected by pay TV operator Canal+ Group to streamline TV viewership data across its TV channels to provide insights for content planning and scheduling. TVbeat will ingest, process and unify all TV linear and non-linear viewership data from set-top boxes and OTT sources at a census level and […]

Sky Media taps TVbeat for ad data

Following what the pair described as a successful proof of concept last year, Sky Media has agreed a long-term partnership with TV data activation software outfit TVbeat to streamline all TV ad data. TVbeat said that the agreement will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and […]

Freesat launches live audience measurement service

Freesat has launched a live audience measurement service, offering real-time viewing behaviour data about free-to-air TV audiences in the UK. The service, which is aimed at channel executives and other decision-makers, captures anonymous data from more than 100,000 connected Freesat set-top boxes, whose users have opted in to share the data. Running on an audience […]

Freesat taps TVbeat for connected TV analytics

UK free-to-air satellite platform, Freesat, is working with TV analytics provider TVbeat to gain insights into how viewers are using its connected TV service. Announcing the deal, Freesat said it will use TVbeat’s audience attribution platform to analyse real-time user behaviour of viewers who opt-in to allow collection of their data, using this to help […]

Russian OTT player Nemo TV chooses TVbeat for analytics

Russian OTT TV service provider Nemo TV has struck an agreement with TV analytics specialist TVbeat whereby the latter will provide Nemo TV with its analytics tool. TVbeat will provide Nemo TV with data of how their viewers are consuming content, at what time and through which device. “There are more than 35M households in […]

TVbeat launches Slovenian TV analytics

TV analytics provider TVbeat has launched a Slovenian dataset, aimed at broadcasters and advertising agencies.  The analytics service is designed so that broadcasters and agencies can optimise their content and program scheduling, capturing census data from IPTV provider Telekom Slovenije and cable operator Telemach. The data is gathered from TVs, mobiles, tablets and PCs and […]

TVbeat launches Croatian dataset

TV analytics provider TVbeat has launched a Croatian dataset for broadcasters and advertising agencies in that country.  The launch means that local and international broadcasters will be able to track audience flows on their channels. The complementary analytics service captures census data from TVbeat’s clients, the three largest pay TV operators in the country – […]

Telekom Austria subsidiaries choose TVbeat

Video analytics and audience measurement specialist TVbeat has been chosen by Telekom Austria subsidiaries VIPnet in Croatia and Mobiltel in Bulgaria to measure their content performance and understand trends on viewing behaviour for live and on-demand content.  Magdalena Malinova, TVbeat’s VP of Business Development, said: “We’re delighted to begin working with Vipnet and Mobiltel, both […]

Croatia’s Hrvatski Telekom partners with TVbeat

A Croatian pay TV operator has become the first broadcaster to partner with UK-based audience data start-up TVbeat, which has Tom Toumazis and Laurence Miall-d’Août on its executive team. Hrvatski Telekom will receive real-time TV audience measurement data that analyses second-by-second viewer behaviour to provide insight into consumption, genre preferences, habits and trends. Hrvatski-owned broadband […]