Nordic Entertainment secures IndyCar rights

Modern Times Group’s (MTG) soon to be split-off Nordic Entertainment (NENT) broadcast and streaming arm has secured the exclusive Nordic media rights to the NTT IndyCar Series until 2021. Every race will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races available on NENT Group’s free-TV channels.

Swedish driver Marcus Ericsson

The IndyCar deal adds to NENT’s portfolio of exclusive sports rights that also includes Formula 1 in Denmark, Norway and Sweden. The group also holds the rights to NASCAR and MotoGP rights across the Nordic region, as well as Formula 2, Porsche Supercup, Race of Champions and Formula Renault Eurocup in Denmark, Norway and Sweden.

Kim Mikkelsen, NENT Group SVP and head of sport said: “NENT Group’s Nordic leadership in motorsport coverage is constantly accelerating, and IndyCar is a fantastic addition. With two top Swedish drivers gearing up for success in some of the world’s most compelling races – including the legendary Indianapolis 500 – we’re seeing huge IndyCar interest from our customers. The upcoming IndyCar season will be an incredible ride and shows once again that we continue to invest in unique sports experiences for every fan across the Nordic region.”

Stephen Starks, vice-president, IndyCar promoter and media partner relations, said: “We are pleased to reach a deal with NENT Group to showcase the NTT IndyCar Series in the Nordics for the next several seasons. This important relationship will allow race fans to follow IndyCar championship-calibre drivers, including [Swedish drivers] Marcus Ericsson and Felix Rosenqvist as they transition to the US with two of the best teams in the sport.”

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