Fox Networks Group Europe & Africa has launched FOXNOW, the latest iteration of its VOD strategy, in Spain through an exclusive distribution agreement with Vodafone, with plans to follow up with a launch of the group’s new factual on-demand service National Geographic+.
The launch on Vodafone’s network marks the debut of FOXNOW in Europe. The service will enable subscribers to view content from channels Fox and Fox Life, including a number of complete seasons, such as the latest seasons of shows such as The Walking Dead, along with Deep State, False Flag, Legion and Fox Networks Group’s local co-production with Mediapro, women’s prison drama Vis a Vis.
Also included on FOXNOW are complete seasons of shows including The Gifted, The Orville, Atlanta, Prison Break and The Resident, along with the last seasons of shows originally broadcast on Fox and Fox Life such as Grey’s Anatomy, McGyver and Hawaii 5.0.
Vodafone said it would also make Fox’s separate National Geographic+ factual on-demand service available in the coming weeks. The service, which was launched in Europe at the start of this month, groups factual content such as Mars and Genius thematically and is available on multiple screens, including for offline viewing. Fox Networks Group Europe & Africa had previously announced the availability of the service in South Africa, Denmark and Greece in partnership with Cell C, YouSee and OTE’s Cosmote TV respectively.
The launch of FOXNOW in Europe marks an evolution of Fox Networks Group Europe & Africa’s thinking about how on-demand services are programmed. The group has previously launched Fox+, the group’s other on-demand service, in multiple markets, but will focus on FOXNOW for new markets and possibly new affiliate agreements in existing Fox+ markets.
While Fox+ provides a mix of seasons of new and recent shows depending on the availability of rights in particular territories, FOXNOW will guarantee the availability of catch-up and full seasons of flagship shows concurrently.
In addition to launching FOXNOW and National Geographic+, Vodafone España is to add a raft of new functionalities to its TV offers as it battles to retain subscribers in the ferociously competitive Spanish market.
The operator is to launch a new app for Samsung TV, allowing users to access the Vodafone TV service via their Samsung TVs without the need for a set-top box.
Vodafone is also making its service available on the Chromecast HDMI device from Google, enabling users of the Vodafone TV app to cast content from any Chromecast-connected TV via WiFi.
Vodafone is also introducing a Modo Niños feature enabling parents of children to limit hours of availability of the service to kids, and a download feature, enabling users of the Vodafone TV Online app to view content offline.
Vodafone is also launching a promotional offer over the holiday period, enabling subscribers to its Vodafone TV Esencial and Vodafone TV Extra packages to view channels normally only available as part of the Vodafone TV Total package, along with à la carte channels such as Cazavisión, Iberalia and Baby TV.
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