Vodafone España

Vodafone España deploys TiVo Sponsored Discovery

TiVo has announced a deal with Vodafone España that will see the Spanish operator deploy its Sponsored Discovery product across the Vodafone TV platform. The product promises to give content owners a new way to promote content on the platform via its targeted advertising solution. Sponsored Discovery achieves this by dynamically placing content promotions into […]

Vodafone Spain sees massive growth in TV viewing

Vodafone España has seen use of its TV service increase by over a third since the COVID-19 pandemic struck, with a big shift to nocturnal viewing and a drop in viewing of digital terrestrial channels. The company said that use of Vodafone TV had increased by 34% since March 2020, with the biggest increase in […]

Vodafone Spain integrates Atresmedia premium SVOD offering

Vodafone España is to integrate commercial broadcaster Atresmedia’s premium streaming service, ATRESplayer Premium, into its TV offering. The service provides access to Atresmedia’s entire back-catalogue and range of channels live and on-demand, and also offers exclusive series, original productions and premieres of programmes ahead of their free-to-air broadcast. ATRESplayer Premium is an SVOD service that […]

Vodafone Spain launches personalised kids UI

Vodafone España has launched a dedicated UI for younger kids, where parents can create a profile for each child that is personalised by age, hours of permitted viewing and access to content. Vodafone has also introduced two new functionalities for its Vodafone TV app, enabling playback control that allows users to view content frame-by-frame while […]

Vodafone Spain first with intelligent voice assistant for TV

Vodafone España has launched an intelligent voice assistant, Átika, that will integrate voice control of the TV, premium sound quality and Amazon Alexa in a single device. Vodafone said the device is the first of its kind oto be launched by an operator in the Spanish market. Speaking on a virtual press conference to mark […]

Acorn TV launches on Vodafone TV in Spain

Best-of-British streaming service Acorn TV is to launch on Vodafone España’s TV service in Spain. The AMC Networks-owned SVOD offering, which combines UK and international English-language content, will launch on Vodafone’s network on November 3. Vodafone customers will be able to try the service out for no extra charge during November, after which it will […]

Vodafone Spain launches new convergent packages

Vodafone España has launched One Hogar Ilimitable, a new set of convergent packages combining what the company describes as the best mobile and fixed connectivity on the market with an offering that encompasses movies and series and IoT services. Vodafone said it was launching the new packages – which will be available from October 13 […]

MásMóvil denies contact with Vodafone over possible Spanish merger

Spanish alternative telecom operator MásMóvil has said it has had no contact with Vodafone following press reports that Vodafone was looking potentially to acquire it. El Economista reported yesterday that the pair had been in contact in recent days over a possible combination, citing unnamed sources. An acquisition of MásMóvil, the country’s number four operator, […]

Vodafone Spain leans on celebrity choices for new recommendation service

Vodafone España is launching a new editorially led online recommendation service for movies and series on its TV offering, featuring well known personalities and their recommendations. Vodafone said the move was intended to help its users discover the movies and series available that best met their requirements. The offering, Tienes Que Verlo (You have to […]

Vodafone España first up with Eurosport Player.

Vodafone España has become the first Spanish service provider to integrate Discovery’s Eurosport Player streamer in its TV offering. The move will enable Vodafone TV customers to watch Eurosport’s coverage of the US Open and Roland Garros tennis, the major European cycling races – the Tour de France, Giro d’Italia and Vuela a España, the […]

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