Vodafone España

Vodafone España improves start-over and catch-up experience with Alpha Networks and MediaData TV tech

Vodafone España has announced a partnership with video distribution software solutions provider Alpha Networks and MediaData TV to improve its start-over and catch-up experience. Vodafone has implemented the pair’s Real-time Accurate EPG solution. The solution is an AI-powered product which seeks to solve the issues of EPG inaccuracy. It promises to offer a smarter programme […]

Video-streaming and tourism drive mobile traffic growth for Vodafone Spain

Vodafone España has experienced a 30% upsurge in traffic on its mobile network over the summer compared with the same period last year, driven by video-streaming and by a revival of the tourist trade. The operator said that the growth in data usage had been seen equally in big cities and in tourist areas such […]

Vodafone Spain integrates Disney+ in revamped TV offering

Vodafone España has integrated the Disney+ streaming service in its TV offering, bringing content including from the Disney, Pixar, Marvel, National Geographic, Star Wars and Star brands, to its users. Vodafone said that the arrival of Disney+ in its portfolio of TV services was part of a revamp of its offering of content that was […]

Vodafone Spain ramps up TV push with promo and converged package

Vodafone España is ramping up its TV marketing efforts by promising a free TV package to customers over the summer months. The operator is offering a free package between now and September 15, with users allowed to choose between its sports, documentaries, kids, music and Pack Caza – hunting – packages or third-party services Acorn […]

Vodafone ‘resilient’ in Spain, says Read

Vodafone has a “very resilient position” in Spain and will continue to focus on organic growth in the wake of MásMóvil’s acquisition of Euskaltel, according to CEO Nick Read. Speaking to analysts after the company posted its financial year-end results, Read said that the company was “very much focused on our organic strategy” with an […]

Vodafone España deploys TiVo Sponsored Discovery

TiVo has announced a deal with Vodafone España that will see the Spanish operator deploy its Sponsored Discovery product across the Vodafone TV platform. The product promises to give content owners a new way to promote content on the platform via its targeted advertising solution. Sponsored Discovery achieves this by dynamically placing content promotions into […]

Vodafone Spain sees massive growth in TV viewing

Vodafone España has seen use of its TV service increase by over a third since the COVID-19 pandemic struck, with a big shift to nocturnal viewing and a drop in viewing of digital terrestrial channels. The company said that use of Vodafone TV had increased by 34% since March 2020, with the biggest increase in […]

Vodafone Spain integrates Atresmedia premium SVOD offering

Vodafone España is to integrate commercial broadcaster Atresmedia’s premium streaming service, ATRESplayer Premium, into its TV offering. The service provides access to Atresmedia’s entire back-catalogue and range of channels live and on-demand, and also offers exclusive series, original productions and premieres of programmes ahead of their free-to-air broadcast. ATRESplayer Premium is an SVOD service that […]

Vodafone Spain launches personalised kids UI

Vodafone España has launched a dedicated UI for younger kids, where parents can create a profile for each child that is personalised by age, hours of permitted viewing and access to content. Vodafone has also introduced two new functionalities for its Vodafone TV app, enabling playback control that allows users to view content frame-by-frame while […]

Vodafone Spain first with intelligent voice assistant for TV

Vodafone España has launched an intelligent voice assistant, Átika, that will integrate voice control of the TV, premium sound quality and Amazon Alexa in a single device. Vodafone said the device is the first of its kind oto be launched by an operator in the Spanish market. Speaking on a virtual press conference to mark […]