French viewers turning to online TV

Five million French viewers aged four and over watch live or catch-up TV programmes online every day, up 28% in the last two years, according to statistics released by French audience ratings agency Médiamétrie.

According to the ratings agency, the proportion of people watching TV on their mobile phones has doubled in the last two years.

Of the five million who watch TV online, Médiamétrie has calculated that two million only watch content online, boosting the total of 42.7 million who watch content via their TV.

According to the ratings outfit, online TV viewers spend 65% of their time watching live content, mostly via TV channel sites and apps, which represent 46.8% of time spent watching TV content online.

Pure OTT TV services such as Molotov or MyCanal account for 26.4% of time spent watching programmes online, according to Médiamétrie.

The ratings outfit also found that 5.6% of French viewers over the age of 15 watch subscription video-on-demand services on a daily basis on top of linear TV viewing, up from 2.6% a year ago. Some three million individuals watch both TV and SVOD every day, with an average age of 31.

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