Mediametrie


Médiamétrie: catch-up and multiscreen growing, fiction programming benefiting

French audiences are increasingly turning to catch-up and multiscreen viewing, with fiction programming benefiting more than other genres, according to audience research group Médiamétrie. Each day in 2018, over 7.2 million French people viewed catch-up TV for over an hour, with an average catch-up viewing time of one hour and three minutes. Catch-up viewing has grown by 26% in two years, […]

Eurodata: local drama dominating primetime viewing

Eurodata’s scripted series report for 2018 shows that local drama was the most popular prime time genre for channels and viewers. The report, which analyses the schedules of over 100 channels in 12 countries, shows that across channels two-thirds of the series broadcast during prime time are locally produced, up five points up from 2017. […]

French viewers turning to online TV

Five million French viewers aged four and over watch live or catch-up TV programmes online every day, up 28% in the last two years, according to statistics released by French audience ratings agency Médiamétrie. According to the ratings agency, the proportion of people watching TV on their mobile phones has doubled in the last two […]

Kids’ viewing ‘differing significantly’ between European countries

Kids daily TV viewing times and use of catch-up TV differ significantly between France, Germany, Italy, Spain and the UK, according to a report by Eurodata/Mediamétrie. According to the January-June 2018 issue of Eurodata TV Worldwide’s Kids TV Report, kids under 15 spent an average of one hour 39 minutes in front of the TV […]

Médiamétrie: 30% of web users in France now watch SVOD

More than 30% of French internet users watched a subscription video-on-demand service in the past year, marking a 10-point increase compared to December 2017. This is according to Médiamétrie’s latest SVOD barometer, which estimated that 13.6 million French people watch series, films, documentaries or cartoons via an SVOD service. The research said that people are […]

Awareness of digital TV ‘varies widely’ in Francophone Africa

Awareness of digital-terrestrial TV and intention to acquire equipment to receive it vary widely between West African Francophone states, according to research by audience research outfit Médiamétrie. According to the research group, only just over 12% of individuals are aware of DTT, up from 7% last year, of whom some 80% indend to acquire reception […]

Médiamétrie includes MyCanal in four-screen audience measurement

French audience research outfit Médiamétrie has broadened the scope of its ‘four-screen TV’ audience measurement system by integrating Canal+ OTT distribution platform MyCanal. Médiamétrie customers will now be able to view the performance of their programmes broadcast on the MyCanal platform. The results will be included in the Programme Focus four screens service, which measures […]

Médiamétrie takes 50% stake in African media research outfit Omedia

French audience ratings agency Médiamétrie has taken a 50% stake in Omedia, a media and marketing research company based in Senegal, Mali, Côte d’Ivoire and Gabon as part of its drive into sub-Saharan Africa. Following Médiamétrie’s acquisition of a half share in the company, Christophe Gondry, Omedia’s founder and associate director, and Karim Konaté and […]

French overseas territories viewers adding digital to TV habit

Inhabitants of France’s overseas territories and departments are increasingly turning to digital media alongside TV and radio, according to a study by French audience ratings agency Médiamétrie. According to Médiamétrie, some six in 10 internet users in French Guiana, the Antilles and Réunion watch at least one TV programme a month on catch-up TV via […]

French viewers turning to online and catch-up TV

Some 9.5 million French viewers now watch online or catch-up TV daily, according to the latest study of audience habits by ratings agency Médiamétrie. The 9.5 million figure includes viewers using catch-up services on the main TV screen. According to Médiamétrie, 4.4 million French viewers aged four and above – or 7.3% of the population […]

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