Mediametrie


Time-shifted viewing habit reaching older viewers

Non-linear, time-shifted viewing is becoming a habit of older viewers as well as Millennials in multiple countries, according to a study by Glance/Médiametrie. Comparing shifting viewing habits in the UK, the Netherlands, France and Spain, the study found that while the ages of the time-shifted viewers are younger than live viewers in all the studied […]

Eurodata TV Worldwide becomes Glance

Research outfit Médiamétrie’s Eurodata TV Worldwide audience measurement resource has changed its name to Glance – Global Audience & Content Evolution to reflect the changing shape of audiovisual consumption. Eurodata TV Worldwide, which was createf 25 years ago as a single point of entry for collecting and offering the TV audience ratings of 10 European […]

Four media measurement bodies to form global alliance

Audience Measurement bodies from four major nations are joining together in an effort to assess the global impact of digital media. BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) announced in a joint statement on Wednesday, May 15 that they will collaborate on future audience measurement initiatives including the development of common technical […]

Médiamétrie: catch-up and multiscreen growing, fiction programming benefiting

French audiences are increasingly turning to catch-up and multiscreen viewing, with fiction programming benefiting more than other genres, according to audience research group Médiamétrie. Each day in 2018, over 7.2 million French people viewed catch-up TV for over an hour, with an average catch-up viewing time of one hour and three minutes. Catch-up viewing has grown by 26% in two years, […]

Eurodata: local drama dominating primetime viewing

Eurodata’s scripted series report for 2018 shows that local drama was the most popular prime time genre for channels and viewers. The report, which analyses the schedules of over 100 channels in 12 countries, shows that across channels two-thirds of the series broadcast during prime time are locally produced, up five points up from 2017. […]

French viewers turning to online TV

Five million French viewers aged four and over watch live or catch-up TV programmes online every day, up 28% in the last two years, according to statistics released by French audience ratings agency Médiamétrie. According to the ratings agency, the proportion of people watching TV on their mobile phones has doubled in the last two […]

Kids’ viewing ‘differing significantly’ between European countries

Kids daily TV viewing times and use of catch-up TV differ significantly between France, Germany, Italy, Spain and the UK, according to a report by Eurodata/Mediamétrie. According to the January-June 2018 issue of Eurodata TV Worldwide’s Kids TV Report, kids under 15 spent an average of one hour 39 minutes in front of the TV […]

Médiamétrie: 30% of web users in France now watch SVOD

More than 30% of French internet users watched a subscription video-on-demand service in the past year, marking a 10-point increase compared to December 2017. This is according to Médiamétrie’s latest SVOD barometer, which estimated that 13.6 million French people watch series, films, documentaries or cartoons via an SVOD service. The research said that people are […]

Awareness of digital TV ‘varies widely’ in Francophone Africa

Awareness of digital-terrestrial TV and intention to acquire equipment to receive it vary widely between West African Francophone states, according to research by audience research outfit Médiamétrie. According to the research group, only just over 12% of individuals are aware of DTT, up from 7% last year, of whom some 80% indend to acquire reception […]

Médiamétrie includes MyCanal in four-screen audience measurement

French audience research outfit Médiamétrie has broadened the scope of its ‘four-screen TV’ audience measurement system by integrating Canal+ OTT distribution platform MyCanal. Médiamétrie customers will now be able to view the performance of their programmes broadcast on the MyCanal platform. The results will be included in the Programme Focus four screens service, which measures […]

1 2 3