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Vodafone Spain to deliver dedicated HBO on-demand offering

Game of Thrones

Vodafone España is to building on its existing relationship with HBO Europe by offering a selection of HBO España content to its converged and mobile contract customers within a dedicated section of its Videoclub on-demand service.

From November 1, all Vodafone contract customers will be able to access HBO content at no additional cost. The HBO titles will be available as part of the Videoclub offering until 2020.

The operator’s agreement with HBO means that the best HBO series will be available in Videoclub and on Vodafone TV Online via smartphones, tablets and TVs as well as TV set-top boxes.

Each month, users will be able to access the top 10 series , six of which will be permanently available and for of which will be rotated each month.

The six series to be permanently available are Game of Thrones, Westworld, The Sopranos, Sex and the City and True Blood. Series to be rotated monthly include Room 104, Girls, True Detective, Veep, In Treatment, In Treatment, Rome and Entourage.

Vodafone in Spain has had a partnership agreement with HBO since it launched a dedicated Spanish service in 2016, making Vodafone the exclusive distribution partner for its subscription offering.

Vodafone TV director Ignacio García-Legaz said that the deal extended the reach of HBO España to a greater number of customers and strengthened Vodafone’s movies and series offering by adding the most complete catalogue in these genres to its service.

Vodafone has been under some pressure in Spain of late since its decision not to license premium football content from Telefónica, leaving the way open for the latter and for Orange España to target its base with attractive offers.

Separately, Vodafone España president Francisco Román is to leave the company at the end of the year, with CEO António Coimbra to take over the role of president in addition to his existing position.

Román joined Vodafone in 2002 following the latter’s acquisition of Airtel Móvil, for which he had earlier served as director of technology. He became CEO of Vodafone in Spain in 2003, subsequently taking over the role of president of the company and its foundation.

“Paco Román is an example for all of us that are part of Vodafone España, has been a key individual in the development of our company in Spain and is a model of our culture and values,” said Coimbra.