Starz Play agrees new Etisalat deal

Starz Play has agreed a new five-year deal with Etisalat, which will distribute the Middle East and North Africa SVOD service via TV and mobile across its territories.

The deal was agreed between Starz Play and Etisalat-owned content aggregator E-Vision and marks an extension of an existing partnership between the two companies.

The partnership will allow Etisalat UAE customers to access Starz Play exclusively across its eLife IPTV and mobile services.

“Our research has shown that more and more consumers in the UAE are watching TV through the eLife TV service,” said Maaz Sheikh, CEO of Starz Play.

“With this strategic partnership, we are bringing together Starz Play with Etisalat’s eLife service. Etisalat customers can now access their favourite TV shows and the biggest movies on Starz Play with one simple click of a button on their eLife remote control.”

Humaid Sahoo, CEO of E-Vision, said: “Enhancing the already existing partnership with Starz Play is the natural evolution to the efforts and partnership that started three years ago.

“E-Vision is very excited to disseminate Starz Play’s offering across Etisalat Group territories.”