Virgin Media has added two Bollywood to its programming line-up – Rishtey Cineplex and MTV Beats.
The move means that Virgin Media customers will be able to enjoy Bollywood movies and music videos from the pair.
Rishtey Cineplex and MTV Beats join are joining Virgin TV’s Asian channels line-up, which is growing following a renewed partnership with channel-owner, Viacom 18.
MTV Beats will offer Bollywood music videos, while Rishtey Cineplex is a premium Bollywood movie service.
Following the launch of Brit Asia TV, Islam Channel UK and Islam Channel Urdu earlier this summer, Virgin TV customers with the Mix package and above can now view 13 Asian and Islamic channels.
David Bouchier, Virgin TV’s chief digital entertainment officer, said: “With the launch of Rishtey Cineplex and MTV Beats, we’re bringing the best of Bollywood and Hindi music direct to Virgin TV customers’ screens. We’re continuing to grow our Asian TV line-up so our customers have the pick of the best Asian programming around.”
Govind Shahi, Business Head, Indiacast UK Ltd, said: “We are thrilled to have our latest offerings MTV Beats and Rishtey Cineplex on Virgin TV, strengthening our relationship with the platform. Both of the channels are unique in their own ways. MTV Beats gets the audience grooving with upbeat Bollywood music and Rishtey Cineplex enthrals audiences with the latest Bollywood and classical movies throughout the day. Colors and Rishtey Europe are already available on Virgin TV on channel numbers 826 and 827 respectively.”