Modern Times Group (MTG) has struck a deal to secure the ATP tennis rights for Sweden and Norway.
Under the terms of the agreement, MTG has acquired the exclusive Swedish and Norwegian media rights to the ATP World Tour Masters 1000 and the season-ending ATP World Tour Finals until 2019.
The free and pay TV broadcaster will air 10 ATP tournaments every year on its streaming service Viaplay and pay TV channels, beginning with the Shanghai Masters on October 7-15.
The ATP World Tour Masters 1000 is a nine-stop, year-round global tour for the top singles and doubles competitors in the men’s game, ending with the ATP World Tour Finals in London every November.
Both competitions will be shown in Sweden and Norway exclusively on Viaplay and pay TV channels, with selected matches on MTG’s free-TV channels.
In addition to the ATP World Tour Masters 1000 and ATP World Tour Finals, MTG also holds the Swedish rights to the 2017 Stockholm Open men’s singles and doubles competitions, which take place on October 15-22.
Peter Nørrelund, MTG EVP and CEO of MTG Sport said: “The ATP World Tour Masters 1000 serves up exceptional tennis throughout the year, while the ATP World Tour Finals are a thrilling season-ender. With legends Roger Federer, Rafael Nadal and Novak Djokovic battling young guns like Alexander Zverev Jr., Dominic Thiem and Grigor Dimitrov, tennis has never been so exciting. MTG is the unrivalled home of premium sport and these latest rights highlight the amazing range of our coverage.”