The new report estimates that operators added 254 million pay TV subscribers across 138 countries between 2010-2016, with customer growth in digital cable TV offsetting declines in analogue cable TV.
Over the research period digital cable TV added 256 million subscribers; satellite added 77 million extra subscribers; IPTV added 76 million, nearly quintupling its total; and pay DTT added 5 million. At the same time, analogue cable TV lost 218 million subscribers.
Excluding analogue cable TV, digital pay TV jumped from 380 million subscribers in 2010 onto 852 million at end-2016, according to the research.
Overall, pay TV subscriber numbers doubled in 53 countries between 2010 and 2016, but fell in nine countries – including the US, which was down by 4.4 million.
“Asia Pacific is the world’s largest pay TV subscriber region, contributing 60% to the global total,” according to Digital TV Research. “China supplies about a third of the world’s pay TV subscribers, with 313 million by end-2016.”