The deal, which will also soon result in a rollout to Montenegro, sees The QYou’s millennial-focused, ‘best-of-the-web’ linear TV channel distributed for the first time in the region.
“Short form digital first video is a ubiquitous entertainment format in everybody’s lives. Our goal is to continually evolve our service offerings in line with the tastes and preferences of today’s consumers and so making a place in our TV offer for the kind of high quality premium video the QYou programs helps us achieve that,” said United Group’s content management director, Suzana Radosevic.
The QYou’s executive vice-president of sales, Amory Schwartz, said: “This region is home to a really vibrant and creative online video community. United Group’s decision to feature our channel on their services is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”