The deal, which was announced at MIPTV in Cannes, will see Samsung and Wuaki team up to sell 4K, High Dynamic Range, film titles through Samung’s smart TV VOD service TV Plus. Wuaki will help to power the IP-based offering.
TV Plus, which launched in Germany in January, will be rolled out to four more European countries – France, Italy, Spain, and the UK – and content will be tailored to customers in each region.
“Through TV Plus, Rakuten and Samsung have been able to come together to offer consumers a wide variety of content options from an assortment of different genres and interests,” said Jacinto Roca, chief executive officer of Rakuten Wuaki.
“Rakuten is excited to grow our partnership with Samsung as we continue to look for new, innovative ways for users to consume the content they desire.”
Samsung Electronics’ vice-president of connective TV services, Heeman Lee, said: “We’re proud to partner with Rakuten Wuaki to expand availability of TV Plus in Europe, offering the fastest way to discover the latest 4K HDR movies and entertainment on Samsung QLED TVs.”
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