Channel 4 taps Limelight for on-demand content delivery

UK-based public service broadcaster, Channel 4, has partnered with digital content delivery firm Limelight to serve programming to viewers on demand.

Channel 4 is using Limelight’s Orchestrate Content Delivery platform to deliver content via its All 4 on-demand service to different device types.

“Ten million viewers expect broadcast quality viewing of their favourite programs at any given time on their phone, tablet or laptop,” said Jonathan Smith, Limelight group vice president for EMEA.

“We take pride in making sure Channel 4 can give their audience a consistent broadcast quality experience, regardless of the demand and the sometimes unexpected traffic spikes.”