Channel 4

Channel 4 unveils Project Agora for targeted VOD advertising

UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched commercially this autumn. Showcasing the technology, codenamed Project Agora, at a  Channel 4 Upfronts event at London’s Roundhouse, chief commercial officer Jonathan Allan said that the Channel 4-developed technology will enable advertisers to match their own custom audience segments across […]

All 4 boss to leave Channel 4

All 4 head Richard Davidson-Houston is to leave Channel 4 after 12 years. Davidson-Houston oversaw the transformation from the largely catch-up focused 4oD into All 4 in 2015. During that time, All 4 saw a period of record growth in digital viewing and digital revenues. All 4 is now available on more than 20 platforms […]

Channel 4 relaunches All 4, expands ad-free trial

UK broadcaster Channel 4 has relaunched it video-on-demand service, All 4, and is inviting more registered users to trial a paid version of the offering that removes ads from commissioned content. The revamped All 4 includes a new iOS app that has been rebuilt and is designed to be more reliable, intuitive and engaging. The […]

Channel 4 takes on streamer with new slate

Channel 4 director of programmes Ian Katz has launched a slate of programming for 2019, which he believes will stand out against major streaming platforms. The list of programmes adhere to C4’s ‘Dial up the Difference’ strategy according to Katz, which sees the broadcaster make “mischievous”, “noisy” content that highlights “the big issues and arguments […]

Channel 4 launches ‘Dynamic TV’ ad targeting

UK broadcaster Channel 4 has launched Dynamic TV, a data-driven video-on-demand advertising initiative that enables different ads to be served to viewers. The ad system will use first-party data from Channel 4’s more than 18 million registered viewers, delivering bespoke ads based on location, weather, time of day, date and demographics. These ads can be […]

Freeview to launch ‘one-stop-shop’ app for UK television

UK TV platform Freeview is due to launch a new mobile app on January 22, 2019 that it says will act as a “one-stop-shop” for the nation’s most-watched content. The free-to-use app will let viewers stream live channels from the BBC, ITV and Channel 4 and access on-demand content from BBC iPlayer, ITV Hub, All […]

Channel 4 and Facebook team up for weekly news show

Channel 4 has partnered with Facebook for a weekly news show, months after the social media giant rolled out its Watch platform globally.  Uncovered is to launch on Facebook Watch, and will provide in-depth news and analysis from C4 News’ team of domestic and international correspondents who will tackle under-reported series, focusing on a single major […]

Ofcom reappoints Gurassa as Channel 4 chair

UK regulator Ofcom has reappointed Charles Gurassa as the chair of Channel 4 for a further three years. Ofcom is responsible for appointing non-executive members to the Channel 4 Board, subject to Government approval. Gurassa’s re-appointment by Ofcom has been approved by the ecretary of state for Digital, Culture, Media and Sport, Jeremy Wright MP. […]

Channel 4 picks Leeds for national HQ

UK broadcaster Channel 4 has selected Leeds as the base for its national headquarters, alongside creative hubs in Bristol and Glasgow. The long-awaited decision marks the biggest structural change in the organisation’s 35-year history and follows a seven-month process that saw 30 cities around the UK pitch to host C4. The move sees a significant […]

UK PSBs call for new prominence rules to tackle tech giants

The UK’s public service broadcasters have asked the government to guarantee the prominence of their linear and on-demand services in the face of mounting pressure from global giants like Netflix. In an open letter signed by the heads of the BBC, ITV, Channel 4, Channel 5, STV and S4C, the broadcasters urged broadcast regulator Ofcom to modernise […]

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