UK broadcaster Channel 4 has struck an agreement with social media giant TikTok that will see the launch of accounts for its flagship channel and youth-focused E4 of Channel 4 on TikTok. The new accounts will feature exclusive content from series Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News, along with clipped content […]
Channel 4 has reportedly acquired the right to England’s upcoming series in India in a deal that will see Test cricket return to free TV for the first time in more than a decade in more than a decade. According to The Guardian, the FTA broadcaster has agreed a sublicencing deal with Disney-owned Star Sports, […]
January was the biggest ever month for Channel 4’s catch-up service All 4, driven by the success of drama It’s A Sin. The broadcaster said that viewing figures were up 91% year-over-year, with the Russell T Davies-helmed series already attracting 6.5 million views. The series, which focuses on the AIDS epidemic of the 1980s, has […]
The UK’s traditional broadcasting industry ‘is unlikely to survive’ without the overhauling of broadcast laws and regulations, claims an explosive report from regulator Ofcom. According to its review of public service broadcasting (PSB), Ofcom has found that public service content is important to audiences and the creative economy but that it is at a critical […]
UK pubcaster Channel 4 has unveiled a new corporate strategy called Future4, which will see the company accelerate its transition to digital, placing a renewed focus on its streaming services, while also launching a new £30m ($40m) content fund. Channel 4’s CEO Alex Mahon has set out the primary objectives as part of the five-year […]
Amazon has secured rights to international Rugby Union in the UK in the form of new tournament the Autumn Nations Cup, with matches exclusively available. Live rugby will be available on Prime Video at no extra cost to Prime members, alongside existing sports offerings including US Open Tennis and Premier League football. The Autumn Nations Cup will […]
ViacomCBS Networks UK has hired Channel 4’s Sarah Rose as its chief operating officer. The experienced exec joins from the pubcaster, where she most recently served as its chief consumer and strategy officer, responsible for corporate strategy, consumer insight and data science. In total she spent more than 14 years at Channel 4, having joined […]
Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]
Virgin Media has extended the reach of STV Player, the TV app from Scottish commercial broadcaster STV to its entire footprint, giving the latter broader coverage across the UK, and has also added UK pubcaster Channel 4’s All 4 app to its TV platform. STV has agreed a deal with Virgin Media which will enable […]
UK public broadcaster Channel 4 has struck an agreement with social network provider Snap that will see some 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year. The new agreement solidifies a partnership that began in 2018, when Channel 4 was part of the launch of UK […]
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