Channel 4


Channel 4 unveils digital strategy and launches US$40m content fund

UK pubcaster Channel 4 has unveiled a new corporate strategy called Future4, which will see the company accelerate its transition to digital, placing a renewed focus on its streaming services, while also launching a new £30m ($40m) content fund. Channel 4’s CEO Alex Mahon has set out the primary objectives as part of the five-year […]

Amazon secures rights to new UK rugby tournament

Amazon has secured rights to international Rugby Union in the UK in the form of new tournament the Autumn Nations Cup, with matches exclusively available. Live rugby will be available on Prime Video at no extra cost to Prime members, alongside existing sports offerings including US Open Tennis and Premier League football. The Autumn Nations Cup will […]

ViacomCBS hires Channel 4’s Rose as COO

ViacomCBS Networks UK has hired Channel 4’s Sarah Rose as its chief operating officer. The experienced exec joins from the pubcaster, where she most recently served as its chief consumer and strategy officer, responsible for corporate strategy, consumer insight and data science. In total she spent more than 14 years at Channel 4, having joined […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

Virgin Media takes STV nationwide and adds All 4

Virgin Media has extended the reach of STV Player, the TV app from Scottish commercial broadcaster STV to its entire footprint, giving the latter broader coverage across the UK, and has also added UK pubcaster Channel 4’s All 4 app to its TV platform. STV has agreed a deal with Virgin Media which will enable […]

Channel 4 strikes deal with Snap in UK

UK public broadcaster Channel 4 has struck an agreement with social network provider Snap that will see some 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year.  The new agreement solidifies a partnership that began in 2018, when Channel 4 was part of the launch of UK […]

Channel 4 slashes costs as coronavirus takes its toll

Channel 4 in the UK has unveiled almost £250 million of cost-cutting measures to deal with the advertising slump brought about by Covid-19, with £150 million slashed from its programming budget. The public broadcaster relies heavily on ads and admitted today that it expected revenues to be down by 50% over April and May, resulting […]

Boris Johnson coronavirus address becomes one of the UK’s most watched programmes ever

UK prime minister Boris Johnson’s address to the nation on March 23 was historic in more ways than one, with the British prime minister not only introducing unprecedented measures to address the coronavirus pandemic but also setting viewing records. The brief pre-recorded broadcast was watched by 27.1 million British households on linear TV. The official […]

ITV poaches Channel 4’s Bala to helm data and AI division

British pubcaster ITV has appointed Sanjeevan Bala as its chief data and AI officer.  Bala joins ITV after more than eight years at Channel 4, where he served as its head of data science for consumer and strategy, and head of planning and analytics for audience technologies and insight. He also holds the positions of […]

Channel 4 promotes Allan as part of exec reshuffle

British pubcaster Channel 4 has promoted Jonathan Allan to chief operating officer as a part of a leadership restructure.  Allan is currently chief commercial officer, a role he has held since April 2018. He initially joined the broadcaster as sales director in 2011, and was previously the managing director of marketing agency OMD UK for […]

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