Channel 4


Boris Johnson coronavirus address becomes one of the UK’s most watched programmes ever

UK prime minister Boris Johnson’s address to the nation on March 23 was historic in more ways than one, with the British prime minister not only introducing unprecedented measures to address the coronavirus pandemic but also setting viewing records. The brief pre-recorded broadcast was watched by 27.1 million British households on linear TV. The official […]

ITV poaches Channel 4’s Bala to helm data and AI division

British pubcaster ITV has appointed Sanjeevan Bala as its chief data and AI officer.  Bala joins ITV after more than eight years at Channel 4, where he served as its head of data science for consumer and strategy, and head of planning and analytics for audience technologies and insight. He also holds the positions of […]

Channel 4 promotes Allan as part of exec reshuffle

British pubcaster Channel 4 has promoted Jonathan Allan to chief operating officer as a part of a leadership restructure.  Allan is currently chief commercial officer, a role he has held since April 2018. He initially joined the broadcaster as sales director in 2011, and was previously the managing director of marketing agency OMD UK for […]

BritBox launches, signs up Channel 4 and secures EE distribution deal

Channel 4 has joined the BBC and ITV’s joint streaming service BritBox as it launches in the UK almost nine months after plans were first confirmed. The fledgling platform has struck a three-year deal with C4 for more than 1,000 hours of content from catch-up service All 4, including comedy, drama and non-scripted programmes, as […]

Sky expands content and tech partnership with Channel 4

Comcast-owned pay TV operator Sky and broadcaster Channel 4 have extended their strategic partnership with a new deal covering content and advertising technology. The arrangement, which expands on a similar agreement struck last year, includes a multi-year carriage deal renewal that offers Sky customers access to exclusive programming from Channel 4’s VOD service All 4, […]

Ofcom prominence measures “warmly welcomed” by UK PSBs

British PSBs have responded to Ofcom’s proposed measures to aid PSBs in the streaming era.  On Thursday, July 4, broadcast regulator Ofcom announced its measures to ensure “that PSBs continue to deliver high-quality content for UK viewers and listeners”. These include improving the prominence of PSB content on major viewing platforms, a renewed focus on […]

Ofcom sets out new PSB measures in face of “unprecedented challenges”

UK regulator Ofcom has announced a new set of measures to improve the chances of PSBs against the threat posed by international streaming services like Netflix and Amazon Prime Video.  In an announcement made on July 4, Ofcom detailed that it is setting out a “package of measures, including recommendations to Government, to support PSB […]

Channel 4 unveils Project Agora for targeted VOD advertising

UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched commercially this autumn. Showcasing the technology, codenamed Project Agora, at a  Channel 4 Upfronts event at London’s Roundhouse, chief commercial officer Jonathan Allan said that the Channel 4-developed technology will enable advertisers to match their own custom audience segments across […]

All 4 boss to leave Channel 4

All 4 head Richard Davidson-Houston is to leave Channel 4 after 12 years. Davidson-Houston oversaw the transformation from the largely catch-up focused 4oD into All 4 in 2015. During that time, All 4 saw a period of record growth in digital viewing and digital revenues. All 4 is now available on more than 20 platforms […]

Channel 4 relaunches All 4, expands ad-free trial

UK broadcaster Channel 4 has relaunched it video-on-demand service, All 4, and is inviting more registered users to trial a paid version of the offering that removes ads from commissioned content. The revamped All 4 includes a new iOS app that has been rebuilt and is designed to be more reliable, intuitive and engaging. The […]

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