Channel 4


Virgin Media takes STV nationwide and adds All 4

Virgin Media has extended the reach of STV Player, the TV app from Scottish commercial broadcaster STV to its entire footprint, giving the latter broader coverage across the UK, and has also added UK pubcaster Channel 4’s All 4 app to its TV platform. STV has agreed a deal with Virgin Media which will enable […]

Channel 4 strikes deal with Snap in UK

UK public broadcaster Channel 4 has struck an agreement with social network provider Snap that will see some 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year.  The new agreement solidifies a partnership that began in 2018, when Channel 4 was part of the launch of UK […]

Channel 4 slashes costs as coronavirus takes its toll

Channel 4 in the UK has unveiled almost £250 million of cost-cutting measures to deal with the advertising slump brought about by Covid-19, with £150 million slashed from its programming budget. The public broadcaster relies heavily on ads and admitted today that it expected revenues to be down by 50% over April and May, resulting […]

Boris Johnson coronavirus address becomes one of the UK’s most watched programmes ever

UK prime minister Boris Johnson’s address to the nation on March 23 was historic in more ways than one, with the British prime minister not only introducing unprecedented measures to address the coronavirus pandemic but also setting viewing records. The brief pre-recorded broadcast was watched by 27.1 million British households on linear TV. The official […]

ITV poaches Channel 4’s Bala to helm data and AI division

British pubcaster ITV has appointed Sanjeevan Bala as its chief data and AI officer.  Bala joins ITV after more than eight years at Channel 4, where he served as its head of data science for consumer and strategy, and head of planning and analytics for audience technologies and insight. He also holds the positions of […]

Channel 4 promotes Allan as part of exec reshuffle

British pubcaster Channel 4 has promoted Jonathan Allan to chief operating officer as a part of a leadership restructure.  Allan is currently chief commercial officer, a role he has held since April 2018. He initially joined the broadcaster as sales director in 2011, and was previously the managing director of marketing agency OMD UK for […]

BritBox launches, signs up Channel 4 and secures EE distribution deal

Channel 4 has joined the BBC and ITV’s joint streaming service BritBox as it launches in the UK almost nine months after plans were first confirmed. The fledgling platform has struck a three-year deal with C4 for more than 1,000 hours of content from catch-up service All 4, including comedy, drama and non-scripted programmes, as […]

Sky expands content and tech partnership with Channel 4

Comcast-owned pay TV operator Sky and broadcaster Channel 4 have extended their strategic partnership with a new deal covering content and advertising technology. The arrangement, which expands on a similar agreement struck last year, includes a multi-year carriage deal renewal that offers Sky customers access to exclusive programming from Channel 4’s VOD service All 4, […]

Ofcom prominence measures “warmly welcomed” by UK PSBs

British PSBs have responded to Ofcom’s proposed measures to aid PSBs in the streaming era.  On Thursday, July 4, broadcast regulator Ofcom announced its measures to ensure “that PSBs continue to deliver high-quality content for UK viewers and listeners”. These include improving the prominence of PSB content on major viewing platforms, a renewed focus on […]

Ofcom sets out new PSB measures in face of “unprecedented challenges”

UK regulator Ofcom has announced a new set of measures to improve the chances of PSBs against the threat posed by international streaming services like Netflix and Amazon Prime Video.  In an announcement made on July 4, Ofcom detailed that it is setting out a “package of measures, including recommendations to Government, to support PSB […]

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