Twitter has distributed its first NBA content in the format, delivering 360° video of behind the scenes content around a game between the Cleveland Cavaliers and the Golden State Warriors. The NBA showed warm-up action and post-game footage filmed using the Samsung Gear 360 camera on Twitter.
The move is the latest foray by Twitter into video, which has marketed itself to content publishers as a platform that can enable them to make additional revenue from video through the Twitter Amplify initiative.
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