Twitter has teamed with the US NBA and Samsung to provide 360° video coverage of basketball.
Twitter has distributed its first NBA content in the format, delivering 360° video of behind the scenes content around a game between the Cleveland Cavaliers and the Golden State Warriors. The NBA showed warm-up action and post-game footage filmed using the Samsung Gear 360 camera on Twitter.
The move is the latest foray by Twitter into video, which has marketed itself to content publishers as a platform that can enable them to make additional revenue from video through the Twitter Amplify initiative.
.@Channel4 picks up Formula E rights digitaltveurope.com/2022/01/24/cha… https://t.co/TiMuJ1VMrW
24 January 2022 @ 17:00:02 UTC
Heydemann in line to replace Richard as Orange CEO digitaltveurope.com/2022/01/24/hey…
24 January 2022 @ 16:00:03 UTC
.@bbcthree sets February 1 as linear comeback date digitaltveurope.com/2022/01/24/bbc… https://t.co/pblSKCwMyA
24 January 2022 @ 15:00:03 UTC
.@Discovery to broadcast 1,200 hours of live sport from #WinterOlympics digitaltveurope.com/2022/01/24/dis… https://t.co/pYdIygxbmc
24 January 2022 @ 14:09:00 UTC
TIM appoints Pietro Labriola as CEO digitaltveurope.com/2022/01/24/tim… https://t.co/Yp0n5EgAoD
24 January 2022 @ 13:36:19 UTC
