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OTT outfit ViewLift secures new funding

SnagFilms on Apple TV

SnagFilms on Apple TV

US-based OTT technology platform provider ViewLift has secured US$8 million (€7 million) in new funding and has expanded its platform to Apple TV and hired a key sales executive.

ViewLift has closed a US$8 million funding round with Weekapaug Partners and Robert Hisaoka joining existing investors Ted Leonsis, Clark Ventures, New Enterprise Associates, Revolution and others.

ViewLift launched last year with a platform-as-a-service OTT product. The platform is currently available on 28 mobile and OTT devices through native-branded applications.

The company has hired Steven Brown, previously senior vice-president of advertising solutions and platform sales at NeuLion as chief revenue officer.

“Steven Brown has long been a trusted guide for content companies looking to succeed over-the-top” said ViewLift CEO Rick Allen. “He has a proven record of building industry-leading sales teams, and helping content companies both retain their viewers and add new audiences.  We have the right leader to make our best-in-class platform the obvious solution for video providers wanting to win in the crowded content landscape.”

Separately, ViewLift has launched its first client application for the new Apple TV platform for US OTT outfit SnagFilms.