Argentine FA launches AFA Play streamer

Argentina’s footballing body, the Asociación del Fútbol Argentino (AFA), has announced the launch of a new subscription streaming service.  Operated by ViewLift, AFA Play was revealed at CES with the AFA claiming to be the first world football federation to launch branded channels on Amazon Fire TV, Apple TV and Roku. The platform will feature […]

Italian basketball league launches LNP Pass with ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.  The companies claim that this will be the first European basketball league to launch on these platforms. LNP’s re-branded subscription service ‘LNP Pass’ will feature all matches […]

OTT outfit ViewLift secures new funding

US-based OTT technology platform provider ViewLift has secured US$8 million (€7 million) in new funding and has expanded its platform to Apple TV and hired a key sales executive. ViewLift has closed a US$8 million funding round with Weekapaug Partners and Robert Hisaoka joining existing investors Ted Leonsis, Clark Ventures, New Enterprise Associates, Revolution and others. ViewLift […]