ViewLift powers The National Hockey League app relaunch

Sports streaming technology provider ViewLift has powered the relaunch of The National Hockey League TV app, NHL, with customised feeds and a wider content offering. Designed to boost the user experience, the NHL app users can create a customised feed of the latest highlights, condensed games, features, and other content. As part of the partnership, […]

Streaming tech outfit Viewlift hires Quickplay exec in go-to-market role

Sports and Entertainment streaming technology provider ViewLift has appointed Chance Mason as VP global go-to-market strategy. Mason has been in the digital media business for over 20 years, holding senior management roles in sales, product development and  business strategy. He joins from Quickplay, where he was head of strategic accounts/strategy. Prior to this, Mason worked […]

ViewLift powers LIV Golf+ launch on LG Smart TVs

OTT technology platform provider ViewLift has launched new features for the LIV Golf+ Smart TV app on LG Smart TVs worldwide. The upgraded app lands on LG Smart TVs in time for the LIV Golf tournaments which kicks off in Spain and London from June 30. The launch marks the first live golf app on the […]

LNP renews ViewLift deal to continue offering LNP Pass

Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift. The deal will also continue and extend the league’s subscription streaming service LNP Pass.  LNP Pass features all League games live and on-demand, reaching fans worldwide with content via the ViewLift platform. It currently […]

Argentine FA launches AFA Play streamer

Argentina’s footballing body, the Asociación del Fútbol Argentino (AFA), has announced the launch of a new subscription streaming service.  Operated by ViewLift, AFA Play was revealed at CES with the AFA claiming to be the first world football federation to launch branded channels on Amazon Fire TV, Apple TV and Roku. The platform will feature […]

Italian basketball league launches LNP Pass with ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.  The companies claim that this will be the first European basketball league to launch on these platforms. LNP’s re-branded subscription service ‘LNP Pass’ will feature all matches […]

OTT outfit ViewLift secures new funding

US-based OTT technology platform provider ViewLift has secured US$8 million (€7 million) in new funding and has expanded its platform to Apple TV and hired a key sales executive. ViewLift has closed a US$8 million funding round with Weekapaug Partners and Robert Hisaoka joining existing investors Ted Leonsis, Clark Ventures, New Enterprise Associates, Revolution and others. ViewLift […]