One in ten of all US homes to take OTT in 2019

In 2019 some 10.3% of total occupied US households will take over-the-top services, according to research by SNL Kagan.

According to the numbers, revealed at a breakfast briefing in London this week, SNL said there will be 12.9 million OTT homes in the US in 2019, up from an estimated 10.5 million in 2016.

Over the same timeframe, SNL said that unique TV everywhere users will climb from 56.2 million in the US this year to 84.4 million in 2019, marking a 34% digital penetration.