Vevo will allow TiVo customers, to log in and access their Vevo playlists through the TV service. If the customer updates their playlists across desktop or mobile it will automatically sync with the playlist stored on the Virgin Media TiVo service.
Vevo will be accessed through Virgin Media’s TiVo music-on-demand folder, apps and games and the search and discover menu. It will also be available on channels 300 and 344.
Vevo features over 20,000 artists with a catalogue of more than 250,000 videos. The service includes exclusive original programming, exclusive sessions and live music performances.
David Bouchier, chief digital entertainment officer at Virgin Media, said: “With music streaming doubling in the last year, Vevo will help meet customer’s hunger for music entertainment, increasing the quality and range of music available to TiVo customers.”*
Alex Kisch, EVP, business development and business affairs, Vevo, said: “This partnership with Virgin Media is indicative of continued growth and popularity of premium music videos in the living room, and the integral role it plays in our daily music habits. Our content is now viewed over 16-billion times a month, and we are thrilled to be expanding our reach through this partnership. This move will enable Virgin Media customers to enjoy Vevo, in a dedicated area, giving them premium music entertainment directly from their set-top box.”