Multichannel network Rightster has struck a deal with celebrity talent agency Big Talent to provide distribute and audience development support for Jack Jones TV, the online channel of YouTube and Facebook personality Jack Jones.
According to Rightster, the deal marks the first time a “Facebook-native influencer” has teamed up with the MCN. The one-year deal will also see Rightster connect Jack Jones TV with its network of existing partners for brand deals.
Jones’ highest ranking video has been viewed 13 million times, and his Facebook page has recorded 2.4 million likes.
“We’re hugely excited to bring Jack Jones TV into the Rightster network. He is a phenomenal talent who has built up a huge following in a short space of time. We are very impressed with how quickly he has established his brand and are delighted that our first Facebook-native partnership is with such an influential figure,” said Jamie Searle, director of content partnerships and creator services at Rightster.
“I’m thrilled to have joined the Rightster network and to be working together with the team to help me develop my YouTube channel,” said Jones.
