Modern Times Group (MTG) has struck a new five-year deal with the National Hockey League (NHL) for exclusive broadcast and online rights across the Nordic countries.
MTG has also reached an agreement with the National Hockey League Players’ Association (NHLPA) and the NHL to broadcast the 2016 World Cup of Hockey.
MTG has held the NHL rights since 2009. The new deal will give it exclusive rights to all regular season games, the Stanley Cup Playoffs, the Stanley Cup Final and NHL events including the NHL Winter Classic, NHL Stadium Series, NHL All-Star, NHL Heritage Classic, NHL Awards and NHL Draft in Denmark, Finland, Norway, and Sweden.
MTG has also struck an agreement with the NHL and the NHLPA to broadcast the 2016 World Cup of Hockey, a two-week tournament taking place in Toronto, Canada from September 17 to October 1, 2016.
“The NHL is a great league with a huge and loyal fan base in the Nordics. Our channels and sites are home to thousands of hours of a wide range of live sports every year, and we are making premium content like the NHL available on multiple screens so as to grow the community further. We look forward to building on our successful long term partnership with the NHL organization and brand,” said Jørgen Madsen Lindemann, MTG president and CEO.
“MTG has been the perfect partner in bringing the great stories of the NHL to the passionate and knowledgeable hockey fans across the Nordics. We look forward to continuing to bring the world’s best hockey to the Nordic countries,” said David Proper, NHL executive vice-president of media distribution and strategy.
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