Some 57% of consumers in US broadband households subscribe to an over-the-top video service like Netflix or Hulu Plus, according to Parks Associates.
The research, released ahead of the NAB show in Las Vegas next week, claims that the average US broadband household now spends US$9 (€8.40) per month on Internet video, up from US$7 in 2012.
“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 37% of that time, or approximately 13.3 hours a week,” said Brett Sappington, director of research, Parks Associates.
“Rather than cannibalising the consumption of broadcast, pay TV, and packaged media content, internet video is increasing overall consumption levels for video,”
Parks Associates claims that more than 75% of streaming media player owners have an OTT subscription and that homes with children spend on average 90% more on OTT services and digital video.
The research also predicts that almost 50 million streaming media players will be sold worldwide in 2017.