According to US publication Re/code, citing unnamed industry executives, Apple is in talks that could see it create its own pay TV packages to sell direct to consumers with its own user interface.
According to Re/code, talks are at an early stage, and some programmers have yet to enter talks with the consumer electronics giant.
If true, the move would see a shift in direction for Apple, which has recently reportedly shown an interest in forming partnerships with pay TV operators rather than competing directly with them.
Apple’s revived interest in OTT could have been spurred by the recent success of Dish Network in securing the cooperation of programmers to launch its own Sling Media-based OTT offering.
Join us June 22 for DTVE's Digital Symposium session "Addressable advertising and the streaming ecosystem" with… twitter.com/i/web/status/1…
12 June 2021 @ 14:00:01 UTC
DTVE: the week in view – Why has Patrick Drahi just invested £2.2 billion in BT? digitaltveurope.com/comment/why-ha… https://t.co/p7MRaUUcWX
12 June 2021 @ 12:04:00 UTC
ICYMI: MultiChoice delivers robust result in face of pandemic digitaltveurope.com/2021/06/11/mul… https://t.co/crgZdxrZCe
11 June 2021 @ 19:30:00 UTC
ICYMI: Amazon ‘poised to make offer’ for Ligue 1 rights digitaltveurope.com/2021/06/11/ama… https://t.co/UDTRacBYTo
11 June 2021 @ 18:30:00 UTC