According to US publication Re/code, citing unnamed industry executives, Apple is in talks that could see it create its own pay TV packages to sell direct to consumers with its own user interface.
According to Re/code, talks are at an early stage, and some programmers have yet to enter talks with the consumer electronics giant.
If true, the move would see a shift in direction for Apple, which has recently reportedly shown an interest in forming partnerships with pay TV operators rather than competing directly with them.
Apple’s revived interest in OTT could have been spurred by the recent success of Dish Network in securing the cooperation of programmers to launch its own Sling Media-based OTT offering.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC