On a worldwide basis, Facebook said that the amount of video from people and brands in the site’s news feed has increased by a factor of 3.6 year-on-year.
On average, more than half the people who use Facebook every day in the US watch at least one video daily, while 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook, according to the social network’s stats.
“With people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing,” said Facebook in a company blog post.
Since June 2014, Facebook claims it has averaged more than one billion video views every day. Last September, the social site also said that more than 65% of its video views come from mobile devices.
Giving advice to content creators, Facebook said: “With the launch of auto-play and the surge in mobile use, it’s important to focus on posting videos that grab people from the first frame of video.
“Whether you’re a journalist in the field or a public figure sharing a part of your life, post raw videos that are compelling, shareable, clips that no one else will have.”
DTVE: the week in view – Netflix dominated the 2010s but can it continue its stratospheric rise in the new decade?… twitter.com/i/web/status/1…
23 January 2021 @ 19:54:00 UTC
Share your expert views on the future of digital video and how the pandemic has impacted your business… twitter.com/i/web/status/1…
23 January 2021 @ 15:00:00 UTC
Deliver optimized digital experiences for your customers by leveraging the combination of edge cloud and a global p… twitter.com/i/web/status/1…
23 January 2021 @ 13:00:00 UTC