Content security and second screen synchronisation technology specialist Civolution has named Luke Boyles as sales director of its Teletrax media analytics unit.
Boyle founded sports consultancy ArkSports in 2003. Following ArkSports’ acquisition by SportBusiness Group, he led business development activities at PA Sport, Kantar Sport and Fantasy League Ltd.
Teletrax uses Civolution’s fingerprinting and watermarking technologies to enable advertisers, entertainment studios, news agencies, sports organisations and TV syndicators, to determine precisely when, where and how their video content is being aired on broadcast TV around the world.
“Civolution’s Teletrax is the global leader in video media monitoring, and I’m delighted to be joining the team at this important time of development,” said Boyles.
“Civolution’s industry-leading portfolio makes it one of the most exciting companies in this space and I am looking forward to ensuring that the company continues to reach many more major milestones.”