Teletrax


4C acquires Civolution’s Teletrax

4C has acquired Civolution’s TV analytics and synchronised advertising business Teletrax. Civolution said that he acquisition of Teletrax and its extensive TV monitoring infrastructure covering more than 2,100 channels across 76 countries puts 4C in a position to deliver value for its clients through social and TV advertising and cross-screen marketing campaigns. The full Teletrax […]

Civolution names Teletrax sales chief

Content security and second screen synchronisation technology specialist Civolution has named Luke Boyles as sales director of its Teletrax media analytics unit. Boyle founded sports consultancy ArkSports in 2003. Following ArkSports’ acquisition by SportBusiness Group, he led business development activities at PA Sport, Kantar Sport and Fantasy League Ltd. Teletrax uses Civolution’s fingerprinting and watermarking technologies  […]

NBC News renews broadcast deal with Civolution

NBC News has signed a renewed multi-year contract with TV technology firm Civolution to use its global broadcast intelligence solution, Teletrax. NBC News will use Teletrax to track the use of its news – both pre-recorded and live – by the NBC affiliates, US domestic and international channel clients, Civolution said. “With our growing video […]