Episodes of the second season of hit drama Mr Selfridge will debut on iTunes before they go out on free-to-air broadcaster ITV.
The series follows Harry Gordon Selfridge (Jeremy Piven), the founder of the titular London department store. It starts on the ITV1 channel this Sunday (January 19) in a 9pm slot and airs weekly thereafter. However, fans can pay to download episodes three days ahead of the broadcast TV from Apple’s iTunes store in the UK.
Each episode of the ten-part drama will be made available online before TV, in the same way. Consumers can buy instalments of the series in standard of high definition for £1.89.
In terms of windows, the DVD release will follow the TV transmission. ITV Studios produces the series and ITV Studios Global Entertainment distributes it internationally.
NBCUniversal has licensed home entertainment and download-to-own rights for the in international territories aside from North America and Japan, and sealed the UK iTunes deal.