Over-the-top video service Netflix has launched as an app for Virgin Media’s TiVo service in the UK.
The pay TV operator said the app would now be available to more than 1.8 million Virgin Media TiVo homes, with new or existing customers able to get a six-month gift subscription to Netflix if they sign-up to Virgin Media’s Premiere or VIP Collection triple-play packages.
Existing Netflix subscibers can use their current log-in on Virgin Media TiVo to access content on their main TV screen without having to switch between TV inputs or remote controls.
“The brand new Netflix app complements Virgin Media’s huge collection of On Demand entertainment, with over 6,000 hours all ready to watch instantly,” said Virgin Media in a statement.
Virgin first started piloting its Netflix collaboration for TiVo customers back in September. Since then Netflix has also struck similar pay TV operator deals with Com Hem in Sweden and Waoo! in Denmark.