Discovery Networks Western Europe and Viacom International Media Networks (VIMN) are set to launch a joint TV ad sales house in the Netherlands called BrandDeli.
The 50-50 joint venture will launch on November 1 and will replace both Discovery and Viacom’s existing local ad sales businesses in the Dutch market.
BrandDeli will represent eight linear TV channel brands from both companies: Comedy Central, Comedy Central Family, Discovery Channel, ID, Nickelodeon, MTV, TeenNick and TLC. It will also offer partners online representation for various platforms.
Discovery Networks Benelux’s ad sales VP Allard Ruyl has been appointed CEO of BrandDeli and VIMN ad sales VP Boris Hendriksen becomes COO. The company will have roughly 65 employees and will be based in Amsterdam.
“Both Discovery and Viacom have strong businesses in the Dutch market with well-known flagship brands. Creating BrandDeli means we can offer greater choice, differentiated brands and a new service to the Dutch advertising market,” said Dee Forbes, president and managing director, Discovery Networks Western Europe.
ICYMI: LaLiga rejects regulator’s call to abandon five-year rights tender digitaltveurope.com/2021/10/22/lal… https://t.co/gJyARcLAXy
22 October 2021 @ 20:30:00 UTC
ICYMI: @hbomax continues growth despite US dip digitaltveurope.com/2021/10/22/hbo… https://t.co/8YJg8RkeU4
22 October 2021 @ 19:30:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/EgZ9fLqRLK
22 October 2021 @ 18:36:14 UTC
ICYMI: @canalplus growth boosts Vivendi as French giant beats expectations digitaltveurope.com/2021/10/22/can… https://t.co/ZdhW2ZhILi
22 October 2021 @ 18:30:00 UTC
RT @wimsweldens: We continue our momentum and @KisweVideo was just shortlisted for a @digitaltveurope award for live streaming initiative o…
22 October 2021 @ 18:18:28 UTC
