The Wall Street Journal and Reuters both reported that News Corp and Walt Disney – Hulu’s joint owners along with Comcast – were weighing their options and considering a sale as well as buying each other out.
The WSJ named investment firm Guggenheim Partners as one potential buyer. However Reuters said that though Hulu’s board had approached several firms, it had not received a formal offer.
In January, Guggenheim Partners launched a new digital media arm in a bid to “acquire and invest in new media companies and properties that will meaningfully expand its current portfolio.”
Guggenheim Partners appointed Ross Levinsohn, formerly the interim CEO of Yahoo until Marissa Mayer took over, to head up this division. Levinsohn was previously rumoured to have been interested in buying Hulu during his time at Yahoo.