Micro-payment and subscriber management specialist PayWizard has launched a complete payment and subscription system designed for the TV and media industry specifically, with ITV as an anchor customer.
The PayWizard system includes payment processing, subscriber management technology and real-time customer service operations.
James Micklethwait, online product director, ITV, said: “When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from PayWizard’s proven ability to provide a comprehensive suite of products aimed at monetising digital content and supporting customer purchases, that they could do exactly that.”
ITV is using a white-label version of the PayWizard platform integrated with Irdeto’s customer management system to support on-demand transactions via the ITV Player. The broadcaster is currently delivering transactional services online only.
PayWizard is also supporting production company All3Media’s app on the Samsung connected TV platform, where subscribers can set up a PayWizard account through a dedicated PayWizard app to rent content.
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