The deal builds on the existing agreement between the companies whereby FilmFlex manages Virgin Movies content licensing and management and handles platform and website operation of its online service.
Under the multiyear agreement, FilmFlex will invest in the development, rollout and management of next-generation VOD services as well as procuring and curating film content for the Virgin Movies service.
Product developments planned in 2013 include the introduction of multi-device playback through Virgin TV Anywhere, Virgin Media’s cloud-based entertainment service.
FilmFlex and Virgin Media will work together to develop the movies-on-demand service offered on the Virgin Media TiVo service.
“This milestone partnership with Virgin Media will see the creation and development of brilliant new applications to evolve Virgin Movies over the coming years” said Jeff Henry, CEO at FilmFlex Movies. “We are delighted to be extending our relationship with Virgin Media with whom we have had a long and successful collaboration.”
Aleks Habdank, director of digital entertainment product at Virgin Media said: “FilmFlex, as experts in movies-on-demand, are key strategic partners for us as the growth of digital entertainment continues apace and we look forward to the next exciting chapter of working together”.