BBC Worldwide, the commercial arm of the BBC, has launched a new YouTube channel, Earth Unplugged.
The channel is operated by the broadcaster’s natural history production brand BBC Earth.
Earth Unplugged is BBC Worldwide’s first original-content channel for YouTube. The company said it forms part of its plans to build a consumer facing multi-channel network on YouTube.
The channel will feature new content created by BBC Earth Productions, including Earth Juice, Meet My Planet and Walking With Dinosaurs.
Amanda Hill, managing director for BBC Earth at BBC Worldwide said, “With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire.”
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