Cyfra Plus strikes retail deal with mobile operator

Polish pay TV operator Cyfra Plus has struck a deal with the country’s fourth largest mobile phone operator, P4, to make its pay TV packages available via the latter’s retail stores.

P4, which operates under the Play brand, will make Cyfra Plus’s TV services available via its range of stores. Cyfra Plus began cooperating with P4 in June by offering Play mobile internet access to its TV customers as part of a bundled offering.