Channel 4 to launch ‘playalong’ app for The Million Pound Drop

UK broadcaster Channel 4 plans to launch its first ‘playalong’ iOS and Android mobile app for gameshow The Million Pound Drop.

Created by Remarkable Television, the producers of the TV show, and developed by Monterosa, the iOS version will launch this month, with the Android version to follow.

The game features over 700 questions, including 250 new questions researched specifically for the app, plus questions included in the 2010 and 2011 TV series. It also includes social sharing on Twitter and Facebook.

Jody Smith, Channel 4’s multiplatform commissioning editor for entertainment and comedy, said: “I’m pleased we’re taking the UK’s most successful play along show to an even bigger audience, by launching on smart phones. We’re expecting to reach even higher numbers, because pretty much everyone watches TV with their phone or tablet to hand. A lot of effort was put into the new Play Any Time game mode, to make the experience slick, exciting and worth paying for.”

Tags: Channel 4, UK

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