Channel 4’s 4oD views up 15%

Channel 4’s online VOD platform 4oD recorded 41 million views in April, taking the total number of views in the year to-date to 177 million, up 15% year-on-year.

Entertainment was the most viewed genre across the month, drawing over 9.9 million views, followed by drama with 9.3 million views.

April saw an increase in the average number of hours individual users spent watching Channel 4 content on 4oD on the website to 2.5 million, with the average viewing session lasting 32.8 minutes.

Made in Chelsea was the most-watched programme in April, followed by Homeland and Hollyoaks.

Tags: 4oD, Channel 4, UK, VOD