German reports suggest that online on-demand service Hulu is preparing a launch in Germany.
The US company is backed by Disney, NBC and News Corp and the only international market that it has launched in to date is Japan. However, local press report that it is in talks with German broadcasters RTL and ProSiebenSat.1 to get rights to German content and launch in the country.
In the US the Hulu service is free with a premium option while in Japan it is a subscription-based offer and market-watchers said it is likely to replicate this with any other international roll outs.
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22nd February 2020