Sunrise IPTV launching in Switzerland

Private equity-backed telco company Sunrise will launch an IPTV service in Switzerland in the first quarter of 2012.

It has already conducted a trial service and will launch IPTV as part of a quad-play offer early next year. Private equity firm Cinven acquired Sunrise from Danish telco and cable operator TDC for US$3.3 billion (€2.5 billion) last year and it is Switzerland’s second largest mobile and third largest broadband operator.