Lega Calcio, the governing body of Italy’s soccer leagues, invited bids for three seasons covering 2012-2015. The new deal with News Corp’s Sky Italia will see the DTH operator pay an average of €560 million each season for the rights to all 20 teams. Mediaset’s package is worth about €265 million each season for the rights to 12 teams.
Overall, the deals are worth about five per cent more than existing deals.
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